We rebuild the page closest to your revenue, then split test it against what you run today on your own live traffic. The measure is revenue per visitor, not opinions.
We pick the page closest to the sale, rebuild it from the ground up, and build the test around the decision the buyer actually makes.
The rebuild runs against your existing page on real volume. Nothing unproven takes your converting traffic until it beats the control.
Two or three tests a month after the first win, each one built on what the last test proved rather than a fresh set of guesses.
Every number comes from an A/B test on the brand's own traffic, which is the only place a page rebuild can be proven.